Get more followers, more reach, more impressions – to use your AR camera effect, people must follow you first. Viral effect and easy shares improve social networks' performance too!
Increase your brand engagement by integrating camera filters to your marketing strategies to create a new unique brand world and strengthen brand's advantages in the actual reality.
Users love to share AR experiences with their audience, and other people want to try the effect. Every time the effect has used, its name and its creator name are listed at the top of the story.
Augmented reality is not the future anymore, augmented reality is about now! It's time to integrate digital data into a real life experience and to build a gateway to the new way of brand engagement.
Evan Spiegel said “The camera is evolving from being a barrier, separating users from the world, to becoming an aperture, for users to explore the world.”
Carolina Arguelles elaborates upon the idea “While the past 10 years have been about social media marketing, the next 10 will introduce a new form of marketing — camera marketing. People everywhere are exploring the world through their camera and want to create content on behalf of brands because it’s fun, useful, or relevant.”
Facebook says more than 1 billion people have used AR effects created on the Spark AR platform, including on Facebook, Instagram, Messenger, and Portal. The most users are Gen-Z and millenials. Instagram now lets anyone make their own AR effects, and we’ll see more and more AR effects taking over Instagram Stories.
The viral nature of the Instagram masks gives exponential grow. I created Flying Face mask in May, 2019, and by August, 2019 the mask have gotten 1,5 billions of views, 136 millions of Instagram stories taken and 6 millions shares of the effect. Clearly, though AR effects television-sized audiences can be reached!
Static camera effects use front camera and overlay textures for the face, that add features or 3D objects to the face.
Interactive camera effects use front camera and provide gesture interactions and give users ability to control and activate elements in an AR filter with facial expressions like opening ones mouth, eyes, moving head, tapping the screen, moving hand.
3D objects use back camera and allow to add an object to what’s in front of you using the rear-facing camera on smartphone.
Camera games are selfie-games which use front camera and gesture interactions to control a game character.
$800+
$3500+