Evan Spiegel said “The camera is evolving from being a barrier, separating users from the world, to becoming an aperture, for users to explore the world.”
Carolina Arguelles elaborates upon the idea “While the past 10 years have been about social media marketing, the next 10 will introduce a new form of marketing — camera marketing. People everywhere are exploring the world through their camera and want to create content on behalf of brands because it’s fun, useful, or relevant.”
Facebook says more than 1 billion people have used AR effects created on the Spark AR platform, including on Facebook, Instagram, Messenger, and Portal. The most users are Gen-Z and millenials. Instagram now lets anyone make their own AR effects, and we’ll see more and more AR effects taking over Instagram Stories.
The viral nature of the Instagram masks gives exponential grow. I created Flying Face mask in May, 2019, and by August, 2019 the mask have gotten 1,5 billions of views, 136 millions of Instagram stories taken and 6 millions shares of the effect. Clearly, though AR effects television-sized audiences can be reached!